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(seo)网站优化和竞价排名有什么区别?【你还不知

日期:2015-06-25 21:04 来源: 武威网站建设 关键字: 武威网站开发     阅读量:

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         最近与客户交谈,报价,客户常说的是“这么贵,那不如做竞价排名”网络教学网络在这里给了我们一些竞价排名和网站优化的优点和缺点,让客户知道如何比较价格网站优化和PPC。

         的PPC的优点和缺点:

         优点:

         快速设置关键词价格:充电瞬间可以进入百度排名的前十名,位置可以控制的。

         2,无限数量的关键字:在后台可以设置无数的关键词推广,数量自己控制,没有任何限制。

         3,关键词,无论难易程度:不论如何流行的关键词,只要你想做的事,你可以进入前三甚至。

         缺点:

         1,高价格竞争力的话,价格可以达到几元,甚至上千万美元的人民币,消费几千元甚至几万元人民币一个月,如果是做长期,需要长期的成本如此高的成本。

         管理麻烦:如果你想确保定位和控制成本,你需要每天价格查看,设置最合适的价格为拍卖。

         人事管理:需要手工筛关键词选择了正确的关键词,衡量价格,检查效果,这将支付雇员工资。

         各自独立的发动机:每个引擎都是单独的,你在百度竞价,谷歌也不会出现排名雅虎,也不会出现排名,如果你想要所有引擎排名,那就要花费很多的时间反复和推广费用。

         稳定性差:一旦别人的价格比你高,你会排在后面;一旦您的帐户预算的日常消费,你的排名就会立刻消失。

         6,恶意点击:竞价排名恶意点击,你一半的广告费用是竞争对手,广告公司的空闲无聊的人,这些人不会给你任何好处消耗的恶意点击,你无法阻止。

         搜索引擎优化的优点和缺点:

         优点:

         便宜:网站优化维护的成本,一年的排名可能只是做竞价一到两个月的成本相比,拍卖便宜。

         2,管理简单:企业无需专人管理,所有的网站优化服务,为您的维护,企业也只是不定期观察下排名位置是稳定的,可以为您节省聘请专业人士来管理你的开支。

         3引擎通吃:网站优化最大的好处是独立的发动机,即使你只需要优化百度,但谷歌,雅虎或其他搜索引擎排名的结果将有所改善,在无形中给您带来更有效的访问者

         4,不要担心恶意点击:我们所做的效果是自然排名,不支付每次点击的,不管你的竞争对手如何点,不会给你浪费钱。

         稳定性:好排名的网站优化技术,与正规网站,只要保养得当,排名的稳定性非常强,可能不会改变在几年的位置。

         缺点:

         见效慢:网站优化排名并不快,和普通难度的词大约需要2-3个月的时间,更困难的话,你需要4-5个月甚至更长的时间,建议公司可以销售淡季网站优化工作的销售旺季,排名基本稳定。

         2,排名规则的不确定性:每一个不同的搜索引擎排名规则可能会改变在当天的搜索引擎排名规则,或许还会有原来的排名位置的变化,这是正常的现象,我们将研究的最新规则最快恢复的网站的排名。

         关键词区分难易程度:太热了竞争性的关键字,如:手机,MP3等,做优化排名难度是很大的,这需要一个很长的时间,而且价格是非常高的,所以也很难字是不适合的,用于优化。

         关键字:网站优化页面,数量有限,建议只是一家之言,不超过3-4,1-2是主词,剩余1-2分割,不能做PPC的那种想做的事多少多少的效果。

         排名位置在PPC:这是由百度的规则后,才PPC网站的自然排名的位置,如果第一个网页上的所有PPC,那么自然排名只能出现在第二页,这种情况下,只有百度存在。

         综合分析:

         优点和缺点相比上述网站优化,整体效果是远远强于PPC的,价格是低于PPC几次,那些声称自己是谁如此昂贵的,它是更好地做竞价排名“公司只是使用网站优化的价格,他也每天的成本控制百度竞价相比,他们并没有考虑网站优化提高网站排名在所有的引擎也忽略了做其他搜索引擎的竞价成本的错觉。

         最后,我必须说,PPC和网站优化的长处和短处,大量的客户建议的广告预算,可以考虑先做竞价排名,网站优化工作,在规定的时间结束时,排名的网站优化工作符合要求的PPC ,然后取出,这可能是一个很好的过渡,不会影响对于任何一个企业的营销,营销是第一位的,无论网站优化或PPC营销和服务,这样做的核心目的的广告。

         Recent conversations with customers, the quoted price, customers often say is "so expensive, it had better do PPC" web teaching network here gave us something about the advantages and disadvantages of PPC and website optimization, Let customers know how to compare the prices of website optimization and PPC.


         The advantages and disadvantages of PPC:

         Advantages:

         A quick set Keywords Price: recharge instantly can enter Baidu ranked in the top ten, location can control.

         2, unlimited number of keywords: numerous keyword promotion can be set in the background, the number of their control, without any restrictions.

         3, keyword, regardless of the degree of difficulty: no matter how popular key words, as long as you want to do, you can enter the first three even.

         Disadvantages:

         1, the high price: competitive words, the price can reach a few dollars, or even tens of dollars RMB, the consumption of a few thousand dollars or even a few million RMB a month, if it is to do long-term, it would require long-term cost of such a high cost.

         , Management trouble: If you want to ensure that the location and control costs, you need every day prices View, set the most appropriate price for the auction.

, Personnel management: the need for hand screening Keywords picked the right keywords, the measure of the price, check effect, This will then pay the wages of the employee.

         Respective independence of the engine: each engine are each separate, you do in Baidu bidding, Google it will not appear ranking Yahoo that will not appear ranking, if you want all engines ranking it would have to spend many times repeatedly and promotion expenses.

         Poor stability: Once the price of others than your high, you will be ranked behind; Once your account budget for daily consumption is over, your rankings will immediately disappear.

         6, malicious Click: PPC malicious clicks, you half the advertising costs are competitors, advertising agencies idle boring people to malicious clicks consumed the, these people will not give you any benefits , and you can not be prevented.

         advantages and disadvantages:

         Advantages:

         Cheap: website optimization to maintain the cost of one-year ranking might just do the bidding to the cost of one to two months, compared to auction cheap.

         2, management is simple: the enterprise no special management, all by the website          optimization services for your maintenance, companies do only irregularly observed under ranking position is stable and can save you hire professionals to manage your expenses.

         3 engine take-all: website optimization biggest benefit is the independence of the engine, even if you only require optimized for Baidu, but the results of Google, Yahoo or other search engine ranking will improve, in virtually to bring you a more effective visitor.

         4, do not have to worry about malicious clicks: the effect of what we do is natural rank, not pay-per-click, no matter how your competitors point, will not give you waste money.

         Stability: well ranked website optimization techniques with regular websites, as long as proper maintenance, the stability of the rankings is very strong, probably will not change in the location of a few years.

         Disadvantages:

         Slow effect: ranking website optimization is not quick, and the general difficulty of the word takes about 2-3 months time, the more difficult words you need 4-5 months or even longer, it is recommended that companies can The off-season sales website optimization work to the sales season ranked basically stable.

         2, the uncertainty of the ranking rules: each of the different rules of the search engine ranking may change in the day of a search engine ranking rules, perhaps there will be original ranking position change This is a normal phenomenon, we will study the latest rules fastest regain the ranking of the site.

         Keywords distinguish the degree of difficulty: too hot competition keywords, such as: mobile phone, MP3, etc., do optimization rankings difficulty is great, which requires a very long time, and the price will be very high, so too difficult the word is not suitable for the optimization.

         4, a limited number of keywords: website optimization page recommend only one of the words, no more than 3-4, the 1-2 is the main word, remaining 1-2 segmentation, can not do PPC the kind of want to do how much how much effect.

         Ranking position in the PPC: This is determined by the rules of Baidu, the location of the natural ranking only after the PPC website, if the first page all over the PPC, then natural ranking can only appear in the The second page, such cases only Baidu exist.

         Comprehensive analysis:

         Advantages and disadvantages compared to the above, the overall effect of site optimization is far stronger than the PPC, the price is lower than the PPC several times, those who claim to be so expensive, it is better to do PPC "companies are just using the website optimize the price and he did compared to the daily cost control Baidu bid, they did not consider the website optimization website ranking improve in all engines will also neglected to do the bidding of other search engines will take the cost of the illusion.

         Finally, I have to say, PPC and website optimization strengths and weaknesses, plenty of customers recommend advertising budget, can be considered to do first PPC, website optimization work in the time when the end of the website optimization work, ranking meet the requirements PPC, and then removed, this can be a good transition will not impact on the marketing for any business, marketing is the first one, regardless of site optimization or PPC marketing and service, this is done the core purpose of the ad.

 



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